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First impressions of Audi's next TT interior and Virtual Cockpit [w/video]



 
 
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Old January 9th 14, 11:49 PM posted to alt.autos.audi
MummyChunk
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Default First impressions of Audi's next TT interior and Virtual Cockpit [w/video]

From AB







Puristic, sporty and clean – Audi to present its new TT interior at
the CES

• New, slimline instrument panel with driver-focused display
• Audi virtual cockpit and new MMI focus on intuitive use
• Member of the Board of Management for Technical Development Prof.
Dr. Ulrich Hackenberg: "Enabling the driver to experience
technology"

Ingolstadt/Las Vegas, January 7, 2014 – Puristc, sporty and fully
focused on the driver – for the new TT, Audi is significantly
advancing its interior design. At the Consumer Electronics Show (CES)
in Las Vegas held from January 6 through 10, 2014 the brand with the
four rings will, for the first time, be presenting the compact sports
car's new interior, which will be launched on the market in the course
of the year.

As Prof. Dr. Ulrich Hackenberg, Member of the Board of Management of
AUDI AG for Technical Development says, "The first Audi TT was
the design icon per se, the second generation was even sportier, right
through to the TT RS plus with its five-cylinder TFSI and 360 hp. And
with the new Audi TT, the driver will be able to experience the
technology to an even greater extent – just as would be expected from
a genuine sports car. And it comes with a new generation of
electronics and connectivity features."

For this reason, the Audi virtual cockpit is the focus of attention
for the first time in one of the brand's production models. The fully
digital instrument cluster displays all the information directly in
front of the driver, meaning that there is no need for a central MMI
monitor. This solution gave the designers the freedom to slim down the
instrument panel architecture such that it visually conveys the Audi
lightweight construction principle.

With its clear lines and innovative operation, the interior of the
next TT generation has been redesigned from the ground up. From above,
the instrument panel resembles an airplane wing; set low and with a
turbine look about them, the round air nozzles, a classic TT feature,
are reminiscent of jet engines. The controls for the air conditioning
are also housed in the vents – the adjustment functions for seat
heating, and for the temperature, direction and strength of the flow
of air are located in their axes, with small displays indicating the
chosen setting. Located beneath the central air nozzles, the switches
for the hazard warning light and the secondary functions are centrally
positioned and easily accessible.

With its brilliant graphics with a 3D impression and highly-detailed
effects, the Audi virtual cockpit with its 12.3-inch TFT monitor sets
new standards. Drivers can switch between two display modes. In the
classic view, the speedometer and rev counter are in the foreground,
while in "infotainment" mode, the virtual instruments are
smaller. The space that is then created offers ample display space for
functions such as the navigation map.

All elements of the new Audi TT operating concept are focused on the
driver. The compact sports car's new multifunction steering wheel
features a flat-bottomed rim, with aluminum-look clips framing its
spokes. The buttons and controls on the spokes allow you to control
almost all functions, including the ultra-modern infotainment system.
The menu is structured to reflect that of a smartphone and includes a
full-text search function (MMI search). All the main functions are
just a few clicks away – the entire operation superbly conveys a new
kind of "joy of use". The MMI terminal on the center tunnel
console, the second control unit alongside the steering wheel, has
also been exhaustively redeveloped. Thanks to the MMI touch, the
driver can scroll and zoom in lists and on maps. And accessing other
options has been simplified; in future this will be possible using
just two rather than four buttons in the area surrounding the rotary
pushbutton.

The innovations in the Audi TT interior include the S sport seats with
their significantly curved side bolsters, the integrated headrests and
the low seating position typical of a sports car. The slender
character of the seats is emphasized by bezels on the flanks of the
backrest and a cover on the back; the backrest is adjusted using a
loop. The side bolsters of the S sport seats can be adjusted
pneumatically.

With its clear, sharp lines, the interior as a whole perfectly
expresses the new Audi TT's sporty nature. The center tunnel console,
that supports the lower leg when driving fast through a bend, and the
door panels boast flowing mutually-reinforcing contours. All the
details highlight Audi's attention to quality – from the design of the
gear knob and the precise functioning of the rotary pushbutton to the
Audi virtual cockpit.

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