BMW Concept K2 Powder Ride and 2013 X1 Powder Ride Edition are ready to hit the slopes

From AB







BMW Concept K2 Powder Ride and the BMW X1 Powder Ride Edition
Perfectly positioned to make winter a (driving) pleasure

Woodcliff Lake, NJ – September 30, 2012 ... The 2013 BMW X1 Sports
Activity Vehicle is now available in US showrooms. Two very special
vehicles will soon arrive to reflect the X1's special capability to
take full advantage of winter fun. The BMW X1 Power Ride Edition will
be available at BMW Centers, especially tailored for those who make
the most of winter on the slopes. The BMW Concept K2 Power Ride is a
reflection of the adrenaline rush of full-speed downhill fun. This
unique concept will make its debut at the Los Angeles International
Auto Show in November just as the BMW X1 Power Ride Edition becomes
available..

BMW Concept K2 Powder Ride: Providing limitless fun on and off the
slopes
Youthful, sporting design and lifestyle-oriented functionality shape
the face of the BMW Concept K2 Powder Ride. The concept car is the
result of a three-year cooperation between BMW and winter sport
equipment supplier K2. It embodies both the agile and surefooted
driving characteristics of the BMW X1 – even, thanks to BMW xDrive,
under challenging conditions – and the intense thrill of winter sport.
The BMW Concept K2 Powder Ride blends bespoke exterior features with
an exclusive roof structure and refined additions to interior details.
Valencia Orange metallic paintwork is complemented by a distinctive
graphic whose design takes its cues from a limited-edition K2 ski. A
central element of this crossover graphic is the stylized image of a
fox, which forges ahead of a dynamically penned X from the rear of the
car to the front doors.

The exterior design of the BMW Concept K2 Powder Ride backs up this
energy-laden graphic with a sprinkling of other distinctive
characteristics which accentuate the sporting instincts of the compact
BMW X model to impressive effect. An extra eight millimeters of
suspension travel over the standard model and 19-inch light-alloy
wheels in Ferric Grey with polished spokes exude a feeling of power
and presence. The Ferric Grey trim of the front and rear sills and
side skirts emphasise the car's uncontained forward momentum over snow
and loose ground. Dark tinted side windows with matt Black surrounds
and the roof rails – likewise painted matt Black – form an appealing
contrast to the rich colours of the body surfaces.

Roof boasts innovative ski rack and powerful Harman Kardon hi-fi sound
to fuel the apres-ski party.

The unique roof structure specially developed for the concept car is
made from milled aluminum. Its broad functionality is reflected in an
asymmetric structu two luggage boxes and a ski carrier are
positioned alongside one another. The ski carrier, which can be found
on the front passenger side of the car, has an innovative retaining
mechanism, while the skis are held at an angle to make their
distinctive surface design particularly visible. Designed exclusively
for the BMW Concept K2 Powder Ride, the skis also feature the fox
graphic, as well as a color scheme inspired by wood, brushed aluminum
and carbon surfaces. Its White and Valencia Orange running surfaces
display the brand logos of BMW and K2 on either side of a broadly
spread X.

A sound system from Harman Kardon is installed in the two luggage
boxes on the driver's side. High-end hi-fi systems from the specialist
brand also provide an extremely dynamic audio experience in standard
series-produced BMW models. The two-way loudspeakers installed in the
BMW Concept K2 Powder Ride generate output of 320 watts and turn the
cars into a powerful sound stage for après ski fun with a difference
at the end of the valley run. A Class D amplifier with 2 x 550-watt
output, a 500-watt subwoofer and a high-quality microphone from AKG
are also on hand for those spontaneous parties in the snow. And the
transparent sounds can be complemented by visual effects, for good
measure. The luggage boxes can be illuminated in Blue and Orange, as
desired, and three LED spotlights are integrated into the front edge
of the roof structure.

The sporting characteristics and exclusive style of the BMW Concept K2
Powder Ride are also underlined by bespoke interior design. Black
Nappa leather with orange-colored contrast stitching for the seats and
door trim and interior trim strips in exquisite Fineline Bay wood trim
conjure up an ambience imbued with quality and individual
sophistication. In keeping with the theme, and as a mirror image of
the exterior's contrasting effects, the black floor mats have
reflective piping and orange-colored accents.

Exclusive equipment, limited edition: BMW X1 Powder Ride Edition.

The creative meeting of minds between BMW and K2 has inspired both the
concept car revealed in Los Angeles and a limited-run special-edition
variant of the new BMW X1. The BMW X1 Powder Ride Edition, due to
arrive in November 2012, boasts exclusive design and equipment
features along with xDrive intelligent all-wheel drive. It will be
available this winter only.

The BMW X1 Powder Ride Edition makes an excellent advert for the
cooperation BMW has fostered not only with ski manufacturer K2 but
also with a number of illustrious front-line winter sport resorts. The
special-edition variant of the compact BMW X model is therefore also a
fine choice of vehicle for trips to the world's most attractive ski
and snowboarding destinations. The special-edition model features the
xLine, roof rails in Aluminum satinated trim and a storage package,
including a front armrest. The perfect range of winter accessories
comes as standard for the first time, with the special-edition model
featuring the 460 roof box (incl. BMW base support system), a ski and
snowboard bag sporting a design specifically created for this model,
all-weather floor mats and a fitted luggage compartment mat. And
there's another highlight lined up: anyone who purchases this
special-edition model will receive a high-quality, exclusively
designed pair of K2 LTD Powder Ride skis, available only in
conjunction with the X1 Powder Ride Edition.

The BMW X1 Powder Ride Edition comes with the full selection of BMW
xLine design and equipment features. BMW xLine includes exterior
elements in matt Glacier Silver, special 18" light-alloy wheels
and door sill strips, a sports leather steering wheel with
multifunction buttons, fabric/leather upholstery for the seats, trim
strips in dark copper, and ambient lighting.
The BMW X1 Powder Ride Edition can be ordered in the non-metallic
paint shades Black and Alpine White, as well as in Valencia Orange,
Mineral White, Mineral Grey, Glacier Silver and Black Sapphire
metallic finishes. Also contributing to the unmistakable look is a
special decal on the doors and wheel arches of the compact BMW X
model. The X-shaped graphic borrows the BMW K2 Powder Ride Concept's
motif, which symbolizes the smart and agile character of the BMW X1.

The exclusive design of the BMW X1 Powder Ride Edition and the skis
that are included ensure winter sport fans stand out from the crowd on
both the road and the slope. This individual look expresses the thrill
of the drive (or ride), sporting enthusiasm, lifestyle and sense for
premium quality in equal depth. The market launch of the BMW X1 Powder
Ride Edition is scheduled for November 2012 and the special-edition
model will be available in the US in both BMW X1 xDrive28i and X1
xDrive35i guises.

BMW Group DesignworksUSA sets a distinctive tone when it comes to
making a mark on the road and on the slopes.

The orange, white and black illustration can also be found on the side
surfaces of the roof box and on the exclusively designed skis. The
graphic was specially designed by BMW Group DesignworksUSA for the
concept car, BMW X1 special-edition model and K2 LTD BMW Powder Ride
Ski range of winter sports equipment. With dynamic lines and colour
blending, richly contrasting accents and the X form displayed on both
car and skis, this design creates an effective visual connection
between the hallmark properties of the BMW X1 and K2 skis. This
association is also conveyed by the K2 LTD BMW Powder Ride Ski, whose
surface design combines the fox motif with X-shaped lines and the BMW
and K2 brand logos. A tyre track graphic on the ski's running surfaces
is another reminder of the link-up with the BMW X1. BMW Group
DesignworksUSA is a subsidiary of the BMW Group and a globally active
design studio focusing on transportation and product design as well as
strategic design consultancy. The company's headquarter is in
California, but it also has locations in Europe and Asia.

View the attachments for this post at:
http://www.jlaforums.com/viewtopic.p...6925#189746925