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Chrysler highlights Mopar lineup for SEMA



 
 
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Old October 31st 13, 04:52 PM posted to rec.autos.makers.chrysler
MummyChunk
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Default Chrysler highlights Mopar lineup for SEMA

From ESPN







Chrysler Group LLC Reveals Mopar-Modified Show Vehicles Ahead of 2013
SEMA Show

Mopar Flashes Creative Muscle

- Twenty customized Chrysler Group LLC show vehicles to be exhibited
in 15,300 square-foot SEMA Show display

- Exhibit to highlight hundreds of Mopar performance parts and Jeep®
Performance Parts from the Mopar Off-Road Division

- Ram Sun Chaser show vehicle features makeshift shower kit and
"Flip-Up" seatback tailgate bench

- Jeep Cherokee Trail Carver carries a unique concept roof-rack basket
design to store off-road gear

- Fiat 500L Adventurer takes new five-seater off the beaten path

- And even more Mopar magic applied to the Chrysler 300

Mopar news and images, as well as link to the livestream broadcast
from SEMA, are available at mopar.com/sema

October 29, 2013 , Auburn Hills, Mich. - Chrysler Group LLC is
preparing to head west with a Mopar-customized contingent of creations
along for the ride.

At the 2013 Specialty Equipment Market Association (SEMA) Show in Las
Vegas, Nov. 5-8, 20 vehicles customized with existing Mopar parts and
accessories, as well as concept products designed to elicit feedback,
will take the spotlight in the 15,300 square-foot Mopar display at the
Las Vegas Convention Center. Mopar-modified vehicles from Chrysler,
Jeep®, Dodge, Ram, SRT, and FIAT brands will be prominently featured
at the premier aftermarket event.

"The SEMA season is our favorite time of the year," said
Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's
service, parts and customer-care brand. "It's a chance for us to
flex our creative muscles and showcase our vast portfolio of proven,
quality-tested performance parts and accessories."

Following are select Mopar-modified 2013 Chrysler Group LLC SEMA
display vehicles headed for this year's SEMA show:

Ram Sun Chaser
When Ram isn't hard at work, it's back to the beach with the Ram Sun
Chaser show truck.

Vibrance Orange Blast, with two-tone Brilliant Black paint, color this
Ram 1500 Quad Cab. A unique concept Mopar roof rack, dubbed the
"surf rack," and two adjustable support rails housed within
the tracks of the truck's bed, accommodate a long surfboard. As an
added bonus, hooks on the side of the rails can also carry up to four
boards. To wash off salt water or seaweed, Ram Sun Chaser's exclusive
RamBox bed-side storage features a concept water tank equipped with a
hose and a portable shower head, forming a makeshift shower kit that
may be clipped on to the rack for a quick rinse. A bed step enables
easy access to gear.

Surfers or paddle boarders can take a seat when taking off gear or
waxing their board with the concept "Flip-Up" seatback
tailgate, which converts into a bench by folding back toward the cab
of the truck. New concept 17 x 8-inch beadlock wheels with color-keyed
rings, concept flares with exposed fasteners and modified black
tubular side-step rails fit the sand dune-ready theme of the vehicle.
Orange tow hooks, a satin badge, and a spray-on bedliner are also
added by Mopar.

Inside, Katzkin leather seats feature stitching accented to match the
Vibrance Orange Blast paint, as well as the dash, display bezels and
door inserts. Sill guards and all-weather mats also accent the
interior. Powered by a 5.7-liter HEMI® engine, the Ram hits the sand
with a sport performance hood, a 2-inch performance lift kit and a
Mopar cat-back exhaust.

Fiat 500L Adventurer
The Fiat 500L Adventurer illustrates the versatility of the new
five-seater, with modifications that transform the vehicle and equip
it with a tough, rugged appearance.

The exterior is enhanced with Bright White body paint, two-tone accent
wheel flares and rockers painted in Satin Black. Color is added with
Vibrance Bright Orange on the roof, which totes Mopar roof rails and a
large roof basket. The vehicle sits on 18 x 7.5-inch custom concept
wheels embellished with FIAT logo center caps.

A custom 500L graphic augments door panels, with the L painted orange
to match the roof. Orange mirror caps, tinted taillights, tinted
chrome exhaust tips, molded splash guards, and a chrome FIAT logo ring
further enhance the exterior styling.

The interior is upgraded with black perforated suede Katzkin seats and
pearl leather seatbacks. Matching orange accents are featured inside
as well, with orange-painted bezels and orange accents surrounding the
speaker grills and steering-wheel badge. The two-tone instrument panel
is black with a white leather insert. A Mopar seatback coat hanger,
all-weather mats, a pedal kit, doorsill guards and a cargo organizer
are included from the Mopar catalog. A performance boost is achieved
with a Mopar cold-air intake and Mopar cat-back exhaust.

Jeep® Cherokee Trail Carver
Jeep Cherokee is for trail addicts seeking a vehicle with the
capabilities to handle the rugged off-road, while projecting a unique,
customized and luxurious look on the streets.

Going to the next level of customization, the Mopar-modified Jeep
Cherokee uses the Trailhawk 4x4 package powered by a 3.2-liter V-6
engine as a starting point. Its exterior is colored in Auburn Pearl
paint, with low-gloss black and Granite Crystal with low-gloss clear
touches.

Unique Jeep Cherokee Trailhawk hood and roof topographical graphics
are bordered in Crush Orange, with matching orange tow hooks. The top
of the modified Jeep Cherokee sports a concept roof basket design,
with orange accent side panels wrapped in woven metallic fabric. A
front wind deflector, which includes the Mopar logo, completes the
design.

Aggressive tires highlight the off-road flavor of the vehicle, and
rock rails protect this Jeep Cherokee from trail obstacles.

The inside is enhanced with Katzkin Amaretto leather seats, with
colored leather in the center, ensuring a premium feel. Leather
wrapping on the center console, storage door and armrest, and matching
color stitching on the seats, offer even more appointments. The top
and bottom of the steering wheel are leather, and painted trim
provides highlights throughout the inside.

Other Mopar goodies include bright door-sill guards with the Jeep
Cherokee logo, a wireless smartphone charger, and WiFi. The Jeep Cargo
Management Receiver System (JCMRS), a unique option that features a
running bar along the left interior, to which Mopar items may be
mounted, is also utilized. The Mopar roadside emergency kit, Trailhawk
bag and first-aid kit are mounted to the JCMRS. In the Jeep
Performance Parts department, a Mopar cold-air intake and a cat-back
exhaust are put to work to achieve horsepower gains.



2014 Chrysler 300S
The iconic and elegant Chrysler 300 is elevated even further to reach
the ultimate in style and street cred with a variety of Mopar
appointments utilized to create the 2014 Chrysler 300S for the SEMA
Show.

Phantom Black Tri-coat colors the exterior, maintaining the elegance
of the Chrysler 300S, while adding a menacing edge. Fitting its
gritty, big-city vibe, the front is reinforced by a 13-bar black
"Gotham" grille surround, with a lowering kit, dropping the
2014 Chrysler 300S closer to the streets. The wheels pull from the
Chrysler 300C John Varvatos Limited Edition with 20 x 8-inch wheels
finished in a Mopar bronze, accented with Mopar wheel center caps. A
black SRT spoiler embellishes the tail and helps drive the rear
towards the pavement when in motion, enabling the 300S to corner urban
canyons with impressive agility.

Luxurious touches rule the interior, with seats and door bolster
inserts wrapped in Katzkin "Bisque" leather. Leather
seatbacks are embossed with the "Imported From Detroit"
logo, and matching Katzkin "Bisque" threads border the
seats, door and console armrests. All bright trim is changed to Satin
Black, and the Mopar Lite Bronze found on the wheels is also featured
in the trim accents.

Mopar news and images, as well as a link to the livestream broadcast
from the Mopar display area at SEMA on Tuesday, Nov. 5, are available
on the brand's website at mopar.com/sema.


Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand
and distributes 280,000 parts and accessories. With the creation of
the industrial alliance between Chrysler Group and FIAT SpA, Mopar is
extending its global reach, integrating service, parts and
customer-care operations in order to enhance dealer and customer
support worldwide. Mopar's global portfolio includes more than 500,000
parts and accessories that are distributed in more than 130 markets.
Mopar is the source for genuine parts and accessories for Chrysler
Group brands as well as FIAT brands.

Mopar parts are unique in that they are engineered with the same teams
that create factory-authorized vehicle specifications for Chrysler
Group and FIAT vehicles – a direct connection that no other
aftermarket parts company can provide. A complete list of Mopar
accessories and performance parts is available at www.mopar.com.

Mopar-first Features
Mopar has introduced numerous industry-first features including:
Vehicle-information apps: first to introduce smartphone
vehicle-information applications, a new channel of communication with
customers
Electronic owner manuals: first to introduce traditional owner manuals
in a DVD and brief user-guide format. First to offer complete
vehicle-information kits in Spanish
Wi-Fi: first to offer customers the ability to make their vehicle a
wireless hot spot
Wireless charging: first to introduce in-vehicle wireless charging for
portable devices
Electronic Vehicle Tracking System (EVTS): first to market with
interactive vehicle tracking device that sends owner a text when
vehicle is driven too fast or too far based on pre-set parameters
wiAdvisor: first to provide factory-connected tablet technology in the
service lane for instant vehicle diagnosis
wiTech: first to support vehicle diagnosis and software updates
leveraging off-the-shelf personal computers and a dedicated wireless
tool network
2011 Mopar Challenger Drag Pak: first to introduce a 500-plus
cubic-inch V-10 drag-race package car

More than 75 Years of Mopar
Mopar (a simple contraction of the words Motor and PARts) was
trademarked for antifreeze product in 1937. The Mopar brand made its
mark in the 1960s – the muscle-car era. The former Chrysler
Corporation built race-ready Dodge and Plymouth "package
cars" equipped with special high-performance parts. Mopar carried
a line of "special parts" for super-stock drag racers and
developed its racing parts division called Mopar Performance Parts to
enhance speed and handling for both road and racing use. The brand has
expanded to include technical service and customer support.

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