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T&C will soon be the only minivan from Chyrsler



 
 
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  #1  
Old November 26th 11, 10:16 PM posted to rec.autos.makers.chrysler
QX[_2_]
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Posts: 13
Default T&C will soon be the only minivan from Chyrsler

http://www.foxnews.com/leisure/2011/...nivan-in-2013/
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  #2  
Old November 26th 11, 10:35 PM posted to rec.autos.makers.chrysler
Percival P. Cassidy[_2_]
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Posts: 241
Default T&C will soon be the only minivan from Chyrsler

On 11/26/11 04:16 pm, QX wrote:

> http://www.foxnews.com/leisure/2011/...nivan-in-2013/


About time too. I never did understand why the "Big 3" had so much
duplication of vehicles with little difference except the badges.

Perce

  #3  
Old November 27th 11, 04:54 AM posted to rec.autos.makers.chrysler
rob
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Posts: 1,213
Default T&C will soon be the only minivan from Chyrsler

note the date of this report.......



October 10, 2011 - 12:01 am ET
UPDATED: 10/10/11 5:00 pm ET



Editor's note: The Dodge crossover will be built on the platform of the new
Chrysler Town & Country minivan. An earlier version of this story misstated
the platform for that Dodge vehicle.

TURIN, Italy -- Chrysler Group will offer just one minivan in the future --
the Chrysler Town & Country -- as part of a plan to end duplication in
dealer showrooms and give each of its brands a strong and distinctive
lineup.

Under the plan, the Dodge Grand Caravan minivan and Dodge Avenger mid-sized
sedan will be replaced by a single crossover in 2013, Chrysler CEO Sergio
Marchionne told Automotive News.

The Chrysler brand will get a replacement for its 200 mid-sized sedan when
the Avenger, its sibling, is replaced. The Chrysler sedan will be built on a
Fiat platform and the Dodge crossover on the same platform as the new Town &
Country.

"We cannot have the same type of vehicle in the showroom because the
consumer is not stupid," Marchionne said. "We're not going to create the
confusion and conflict in the showroom."

In an interview here, Marchionne said he has decided against offering
Chrysler and Dodge subcompacts, a departure from the company's November 2009
product plan.

That means the Fiat 500 will remain the group's lone subcompact in the
United States for the next few years.

Eliminating duplicate vehicles was a guiding idea behind Project Genesis, a
plan that evolved in 2008 under Chrysler's previous owner, Cerberus Capital
Management.

With Genesis, Chrysler is consolidating four brands -- Chrysler, Jeep, Dodge
and Ram -- under one roof, eliminating nearly all dealerships with fewer
brands.

As of last week, 90 percent of Chrysler's 2,324 U.S. dealerships carried the
four brands. Chrysler hopes to get more Genesis deals done this year. The
company acknowledged that a few high-performing stores that carry only Dodge
and Ram or Chrysler and Jeep are likely to remain open in metropolitan
areas.

With the four brands under one roof, the company wants to eliminate
duplication of badge-engineered siblings such as the Jeep Liberty and Dodge
Nitro, Chrysler Sebring and Dodge Avenger and Chrysler Town & Country and
Dodge Grand Caravan.

Chrysler hatched the Genesis plan to simplify life for customers -- who face
an array of 18 nameplates -- and for dealers, who had to train their staffs
to sell and service them.

Key elements of the plan

Here's how Marchionne's product plan is shaping up:

-- The Chrysler brand will get a replacement for its mid-sized 200 sedan in
2013. The 200 name may remain. The sibling Dodge Avenger will disappear, and
Dodge instead will attempt to cover the mid-sized segment with a
crossover -- the same vehicle that replaces the Grand Caravan.

-- A second smaller Dodge crossover is planned to replace the current
Journey. That vehicle will arrive after 2014.

-- Dodge will cover the compact segment with a four-door sedan, expected to
debut at the Detroit auto show in January. The model will replace the
outgoing Caliber hatchback. The Chrysler brand will offer a "sort of
hatchback," Marchionne said, built on the same underpinnings used by the
Dodge compact sedan. That car will be sold in Europe as a Lancia. The
Chrysler brand will share many platforms with Lancia.

-- The next-generation full-sized minivan, due in 2014, will be offered only
by the Chrysler brand. The crossover that Dodge will offer in lieu of a
minivan is meant to appeal to Grand Caravan customers looking for space,
flexibility and sportiness. "A crossover is more in line for Dodge to cover
that segment than it is for anybody else to cover that segment," Marchionne
said.

Through September, 85,830 Grand Caravans and 71,917 Town & Country minivans
were sold in the United States.

Chrysler has tried to differentiate its two minivans -- with prices, for
instance. Late last year, Town & Country models were priced above $30,000
and aimed at upscale competitors such as the Honda Odyssey. The Grand
Caravan was priced below $30,000 and was aimed at value shoppers.

Chrysler Group planners are trying to be careful. If they eliminate one
minivan, they don't want to eliminate those customers also.

Subcompacts on hold

Marchionne also said Chrysler has shelved plans to offer Fiat-built
subcompact models for the Chrysler and Dodge brands, originally planned to
debut in 2013.

"Our assessment has been that subcompacts would have limited purview," he
said.

That means the mainstream Chrysler and Dodge brands will have no vehicles to
compete with the Chevrolet Sonic, Ford Fiesta, Honda Fit and Toyota Yaris.
Chrysler Group's Fiat brand does offer the Fiat 500, but it is sold in a
limited network of U.S. dealerships, about 150 by year end.

Marchionne said Chrysler would have to be "very, very careful" not to enter
the subcompact market with a vehicle that it could not sell at a competitive
price.

Marchionne is more open to offering Dodge or Chrysler subcompacts in Canada
and Mexico.

"I can introduce them in Canada and Mexico [sourced from] other places in
the world, but I would never center the U.S. as being the single largest
driver of volumes. It won't happen."


Bradford Wernle contributed to this report




"Percival P. Cassidy" > wrote in message
...
> On 11/26/11 04:16 pm, QX wrote:
>
>> http://www.foxnews.com/leisure/2011/...nivan-in-2013/

>
> About time too. I never did understand why the "Big 3" had so much
> duplication of vehicles with little difference except the badges.
>
> Perce
>



  #4  
Old November 27th 11, 05:33 AM posted to rec.autos.makers.chrysler
Joe Pfeiffer
external usenet poster
 
Posts: 433
Default T&C will soon be the only minivan from Chyrsler

Eliminating duplication from models that are just badge engineering is a
good idea, so long as Fiat understands (as Daimler didn't) that similar
but different models targeting slightly different demographics
strengthen the brands.

We can even look at the minivans to see both "getting it right" and
"getting it wrong". The Dodge Caravan/Plymouth Voyager were far too
similar. The Dodge version needed to have a more "sporty" image, if
that's even possible with a minivan. And if not, Dodge shouldn't have
had one (of course, it's pretty clear that Plymouth was going to be left
to wither away by the time the minivans came out). The T&C, though, was
enough of an up-market alternative that it made sense as a different
machine.

"Getting it wrong" in a different way was the Chrysler 300/Dodge
Magnum. Not giving Dodge a full size sedan (and one sportier than the
300), on the (apparent) grounds that Dodge had a station wagon version
of the LX platform was stupid in the other direction.
 




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