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Chrysler Sales Tumble 42 Percent In June
Chrysler Sales Tumble 42 Percent In June
http://tinyurl.com/mrbquq But, like Ford, Chrysler is talking retail. As in Chrysler increased “retail market share more than 1 percentage point compared with June 2008.” Actually retail sales declined 16 percent, and combined with a 95 percent drop in fleet sales (despite selling nearly 3k vehicles to the feds in a single go), Chrysler’s overall sales are down 42 percent compared to June 2008. When sales were off 36 percent year-on-year. Talk about bad to worse. The only good news? Chrysler has managed to control its inventories. With only a 71-day supply of vehicles, ChryCo dealer lots are 56 percent less crowded than they were a year ago. But that’s as good as it gets. PT Cruiser and Sebring were down 82 and 66 percent respectively. Both (theoretically) mass-market nameplates are currently selling under 2,000 units per month. In fact, Town & Country is the only Chrysler-badged vehicle with sales over 2k units. Of course it’s slumping as well, down 27 percent at 7,187. Jeep results are usually buoyed by the Wrangler, which had a better 2008 than just about any Chrysler model. But sunny days aren’t keeping the Wrangler moving; its sales declined 28 percent to 4,810. Compass, Patriot, Commander and Grand Cherokee all saw year-on-year drops in the 40-70 percent range, while the Liberty stayed relatively strong at 3,815 units sold. Things are even worse for the Dodge brand. Take out the Challenger (+35 percent, 1,369 units), Ram (-10 percent) and Journey (-26 percent) and there’s not a single nameplate that declined less than 42 percent. Selling 369 Durangos a month is no way to emerge from bankruptcy. But with several nameplates selling over 2,000 units per month, at least Dodge is beating Chrysler’s eponymous badge. -- Civis Romanus Sum |
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#2
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Chrysler Sales Tumble 42 Percent In June
"Jim Higgins" > wrote in message computertechnology... > Chrysler Sales Tumble 42 Percent In June > http://tinyurl.com/mrbquq > > But, like Ford, Chrysler is talking retail. As in Chrysler increased > “retail market share more than 1 percentage point compared with June > 2008.” Actually retail sales declined 16 percent, and combined with a 95 > percent drop in fleet sales (despite selling nearly 3k vehicles to the > feds in a single go), Chrysler’s overall sales are down 42 percent > compared to June 2008. When sales were off 36 percent year-on-year. Talk > about bad to worse. > > The only good news? Chrysler has managed to control its inventories. With > only a 71-day supply of vehicles, ChryCo dealer lots are 56 percent less > crowded than they were a year ago. But that’s as good as it gets. > > PT Cruiser and Sebring were down 82 and 66 percent respectively. Both > (theoretically) mass-market nameplates are currently selling under 2,000 > units per month. In fact, Town & Country is the only Chrysler-badged > vehicle with sales over 2k units. Of course it’s slumping as well, down 27 > percent at 7,187. > > Jeep results are usually buoyed by the Wrangler, which had a better 2008 > than just about any Chrysler model. But sunny days aren’t keeping the > Wrangler moving; its sales declined 28 percent to 4,810. Compass, Patriot, > Commander and Grand Cherokee all saw year-on-year drops in the 40-70 > percent range, while the Liberty stayed relatively strong at 3,815 units > sold. > > Things are even worse for the Dodge brand. Take out the Challenger (+35 > percent, 1,369 units), Ram (-10 percent) and Journey (-26 percent) and > there’s not a single nameplate that declined less than 42 percent. Selling > 369 Durangos a month is no way to emerge from bankruptcy. But with several > nameplates selling over 2,000 units per month, at least Dodge is beating > Chrysler’s eponymous badge. > > Couple things to keep in mind: 1) We are at the end of a model year - buyers can wait a couple months and get the 2010's. Why would they pay full price now for an '09? If they really want an '09 they cna wait a few months and buy them a lot cheaper 2) The cash-for-clunkers program has been advertised for a while but hasn't started yet. I think a lot of people are waiting for this 3) If Chrysler is maintaining the percentage chunk of pie that it had last year, then that is very good news since it indicates that once the pie starts expanding, Chryslers chunk will get bigger. Bad news would really be if Chryslers share of the retail pie was dropping relative to the other brands, as that would men when the pie start growing, that their share would shrink even faster. Ted |
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Chrysler Sales Tumble 42 Percent In June
Jim Higgins wrote:
> Chrysler Sales Tumble 42 Percent In June > ... Take out the Challenger (+35 percent, 1,369 units) Anyone care to take a guess as to why the Challenger posted such a high % change? I'm thinking a good chunk of those sales were to people that thought that this was going to be their last change to buy the Challenger. I was even toying with the idea of buying one, in case it was not going to be produced when Chrysler started making cars again (assuming they were going to be making vehicles again after entering bankruptcy). Detailed production / sales breakdown: http://ca.sys-con.com/node/1022598 And he http://scoop.chrysler.com/2009/07/ |
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Chrysler Sales Tumble 42 Percent In June
Ted Mittelstaedt wrote:
> ...1) We are at the end of a model year - buyers can wait a couple months and > get the > 2010's. Why would they pay full price now for an '09? If they really want > an '09 they > cna wait a few months and buy them a lot cheaper... Ahh! So *that's* what the big holdup in the market is - people waiting for the model year changeover. Bwaaaahhhahh! -- Bill Putney (To reply by e-mail, replace the last letter of the alphabet in my address with the letter 'x') |
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