Headline I thought I'd never see

in today's paper, from Reuter's:

"Reviving Honda
After harsh criticism of its new Civic, the automaker has turned to its
engineering staff to reclaim its mojo"

wow, it only took, what--20 years?

They spent the last 20 years deliberately destroying everything they
knew, but suddenly they realize that what they used to know and execute
before they trashed the engineering focus was profitable after all?
That the alternate path they went down was wrong?

yeah. Not believing it. This has all the signs of desperate MBAs going
through the standard marketing playbook.

Here's a question to ponder: CAN they walk the walk? WILL they walk
the walk? Or is this just marketing crap? Are they down to wagging
their marketing tongues this way because they know that their actions
have spoken louder than their reputation over the last 20 years?

Maybe in 20 years, I'll consider looking at the results of this "back to
engineering" philosophy--because I don't think they have what it takes
to build that back up in any kind of hurry, if at all. But I don't get
a good feeling about this. This is just trash talk from their marketing
department, as dictated by the same assholes who trashed the engineering
focus to begin with.

Hey, Honda--bring back the NSX. Bring back a car that competes with
Scion, for God's sake. Anything.