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Audi builds 3-millionth A3



 
 
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Old July 27th 13, 11:16 AM posted to alt.autos.audi
MummyChunk
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Default Audi builds 3-millionth A3

From AB





THE AUDI A3 – THREE MILLION CARS AND COUNTING

Incredible success of Audi premium compact hatchback is highlighted by
three millionth example to leave the line in Ingolstadt

Audi A3 number three million – a Sportback 2.0 TDI quattro – left the
production line in Ingolstadt, Germany this week
Pioneer of the premium compact hatchback class started life 17 years
ago and is now in its third generation
Latest, all-new car is the first to be available in saloon form

17 years of enduring global appeal have just culminated in the
production of the three-millionth Audi A3, the car which in 1996 stole
a march on the German prestige 'establishment' by spearheading the
creation of the now flourishing premium compact class. Car number
three million is a 2.0 TDI quattro version in five-door Sportback
form, one of three attractive body styles currently available in the
all-new, third generation A3 range, which for the first time also
includes a four-door saloon option. More variants are set to follow.

"Three million automobiles in the compact class is quite a
performance," said Dr. Frank Dreves, Board of Management Member
for Production at AUDI AG. "This success is backed by a strong
team and an efficient production system. With the Audi A3, we have
created a new brand segment – we have been setting standards in the
compact class with innovative technology and first-class quality for
17 years now."

In 2012, Audi produced a total of 152,993 A3 series cars at its plant
in Ingolstadt, Germany. This total included A3 and A3 Sportback
models, as well as S derivatives. The new Audi A3 Sportback, launched
in 2013, has accounted for the highest proportion of this production
volume: Each day, about 700 examples of this immensely popular variant
roll off the assembly line.

Approximately 913,000 examples of the first Audi A3 were sold. That
worldwide success continued with the second generation (2003-2013),
which underscored the Vorsprung durch Technik brand's domination of
this segment in terms of technology and quality. Nearly two million of
these second generation cars were delivered to customers.

In late 2012, the completely new third generation car made its debut,
and again set new benchmarks for quality, build integrity and
technological sophistication at this level. Last month, the new A3
Saloon joined the three-door and Sportback variants, and later this
year the new 300PS S3 and S3 Sportback will make their UK debuts,
followed in early 2014 by the S3 Saloon.

All three A3 ranges offer a choice of exceptionally efficient, highly
refined engines, including the 1.4 TFSI with Cylinder-on-Demand
technology and 60.1mpg potential and the 1.6 TDI which pares CO2
output back to 99g/km. They combine these with fit, finish and
equipment worthy of an executive class car, and also offer the
opportunity to upgrade with sophisticated options such as Audi
magnetic ride damper control, a 'hands-free' parking assistant,
swivelling adaptive cornering lights, a 705-watt Bang & Olufsen
audio system, MMI touch fingertip data entry and Audi connect,
bringing internet-based services to the car. In the near future,
high-tech all-LED headlights will also be added to this list as an
alternative to the more familiar xenon units.

Next year the A3 range will also embrace the future with its first
hybrid variant – the petrol-electric A3 e-tron, capable of covering up
to 188mpg while emitting as little as 35g/km of CO2 (according to the
NEDC test). In the meantime, prices for the existing A3 range start
from £18,280 and rise to £29,160, with the S3 and S3 Sportback priced
at £30,640 and £31,260.

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