Honda surprises with wild Concept C and Concept S showcars in China

From AB



Honda Exhibits World Premiere of Two Honda Brand Concept Models at
2012 Beijing Motor Show

BEIJING, China, April 23, 2012 - Honda Motor (China) Investment Co.,
Ltd. today exhibited at the 2012 Beijing Motor Show the world premiere
of the Concept C and the Concept S, two concept models that show the
direction of mass-production models Honda will introduce to the market
next year. (The 2012 Beijing International Automotive Exhibition,
press days: April 23 -24, public days: April 27 - May 2, 2012)

Concept C
Concept C is a concept model for a middle-class sedan Honda is
developing specially for the Chinese market. The "C"
represents "Cool," "Challenge," and
"China." The Concept C features a stately, distinctive and
sporty design that was inspired by the image of a dragon. The product
planning for this model was led by Honda's Chinese associates and the
development was done through cooperation between development teams in
China and Japan. Honda is planning to introduce a mass-production
model based on this Concept C next year through Guangqi Honda
Automobile Co., Ltd.

Concept S
Concept S is a global concept model of a new-value passenger mover
that was developed primarily for the Chinese market and will go on
sale first in China. The "S" stands for "Stylish,"
"Smart" and "Surprise." Adopting a hybrid
powertrain, this concept model realizes both the "fun of
driving" and excellent environmental performance at the same
time. A spacious cabin was realized by Honda's packaging technologies,
which is one of the distinctive strengths of Honda. A mass-production
model based on this Concept S is scheduled for introduction to the
Chinese market through Dongfeng Honda Automobile Co., Ltd. next year,
followed by a global release.

Introducing Acura ILX and RDX this fall
Also at the Beijing Motor Show, the Acura brand introduced the Acura
ILX, a small-sized sedan and the RDX, a small-sized SUV for the first
time in China. Both models are scheduled to go on sale in China this
fall. Also an all-new Acura NSX Concept supercar will be displayed in
China for the first time. The new NSX will be launched in China after
it is launched in the U.S. within the next three years.

Strengthening China-original development models
Last year, Guangqi Honda launched the mass production model of its
original brand named Li Nian. And yesterday, Dongfeng Honda introduced
CIIMO, its originally developed middle-class sedan.

Comment of Takanobu Ito, President and CEO, Honda Motor Co., Ltd.
"What continues to drive Honda forward is our passion to take on
new challenges with our technologies without being limited by what
came before, and to create products that make our customers say, 'I
wanted this kind of car!' We will concentrate this driving force here
in China and build vehicles tailored to the needs of our Chinese
customers. Toward this end, Honda and our joint venture companies will
work together to further localize our development, production and
parts sourcing in China."

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