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Audi confirms new Q1 to cross over into smaller territory



 
 
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Old January 10th 14, 11:41 AM posted to alt.autos.audi
MummyChunk
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Default Audi confirms new Q1 to cross over into smaller territory

From AB







Ingolstadt, 2013-12-02
Audi decides on development of Q1 as a new member of the Q family

- Production of the new compact SUV as of 2016 at the plant in
Ingolstadt
- Audi CEO Rupert Stadler: "The Q1 is a key component of our
growth strategy."
- Chairman of the General Works Council, Peter Mosch, welcomes the
decision

There is to be an addition to Audi's Q model family. The Board of
Management and the Works Council of AUDI AG today announced that a new
model will roll off the assembly lines in Ingolstadt as of 2016: the
Q1.

"The Audi Q1 is part of our broad-based SUV strategy. It is
designed on the basis of the modular transverse engine concept and
will round off our Q series at the bottom end," stated Rupert
Stadler, Chairman of the Board of Management of AUDI AG. As an
attractive entry into the Q family, the new model will make a strong
contribution to the company's ongoing growth and will strengthen its
international competitiveness. Audi is continuing its model offensive
with the Q1; by 2020, the automaker will expand its product range from
the current 49 to more than 60 models. By then, Audi will reach total
unit sales of more than two million automobiles each year.

The decision to produce the new model will help to secure utilization
of capacity at the main plant in Ingolstadt over the long term. At
this site, Audi produces models in the A and B segments, namely the A3
and A3 Sportback and the A4/A5 family. Peter Mosch, Chairman of the
General Works Council, welcomes the decision: "This is a clear
commitment to Ingolstadt as a production site. We will continue to
make all efforts to develop the plant even further as the leading
technological site of the Audi Group." The decision on the new
model is regarded as proof that employee codetermination secures jobs
and that the internationalization of the Audi group is not taking
place at the expense of the sites in Germany.

The Q family currently comprises the Audi Q3, RS Q3, Q5, SQ5 and Q7.
The Q5 is the global market leader in its direct competitive
environment. This year, Audi had already delivered 194,430 units of
the Q5 to customers by the end of October, which is 17 percent more
than in the prior-year period. Approximately 230,000 units of this
model are planned to be built in 2013, which is more than half of the
total Q volume. The proportion of the company's total production
volume accounted for by SUVs will be about 28 percent this year, and
is planned to rise to more than 35 percent by 2020. Overall, Audi has
produced and delivered to customers more than 1.5 million automobiles
of the Q family since the market launch of the first SUV in 2006.

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