KBB 2009 Brand Image Awards: BMW best Performance, Exterior Design,Coolest Brand

Cadillac, Toyota and BMW were multiple winners in Kelley Blue Book's
2009 Brand Image awards, which honors automakers for creating and
maintaining attributes of brands that strike a chord with new vehicle
buyers.

The awards are based on Kelley Blue Book's Brand Watch study of new-
vehicle shoppers annually on Kelley Blue Book's kbb.com.

"The winners of this year's Brand Image Awards exemplify automotive
brands that are on the right track, making a great impression with
consumers not just on a specific model level, but across the entire
brand lineup," said Jack R. Nerad, executive editorial director for
Kelley Blue Book and kbb.com. "For 2009, brands that won in multiple
award categories, such as BMW, Cadillac and Toyota, are the leaders in
strong, positive consumer perception."

Brand Image winners

Best Value Brand: Toyota

Coolest Brand: BMW

Cost Family Friendly Brand: Toyota

Most Rugged Truck Brand: Ford

Best Performance Brand: BMW

Best Comfort Brand: Cadillac

Best Exterior Design Brand -- Luxury: BMW

Best Exterior Design Brand -- Non-Luxury: Nissan

Best Interior Design Brand: Cadillac