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Mazda reveals 25th anniversary edition MX-5 Miata



 
 
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Old April 24th 14, 07:00 PM posted to rec.autos.makers.mazda.miata
MummyChunk
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Default Mazda reveals 25th anniversary edition MX-5 Miata

Mazda is also celebrating the 25th anniversary of the MX-5 Miata with
an array of 15 classic models. It's also showing off the chassis for
the next MX-5, and unveiling a special 25th Anniversary Edition.



From AB







Mazda reveals special edition MX-5 in New York

- Mazda MX-5 25th Anniversary Edition celebrates the iconic roadster's
initial launch
- Brand new SKYACTIV-Chassis for next-generation MX-5 also on display

Leverkusen / New York, 16 April 2014. Mazda will unveil the Mazda MX-5
25th Anniversary Edition today at the New York International Auto
Show, celebrating the introduction a quarter of a century ago of what
would become the most popular roadster in history. The unconventional
Japanese carmaker is also exhibiting the newly developed
SKYACTIV-Chassis that will underpin the next-generation MX-5.

The MX-5 is the model that best symbolises Mazda's carmaking
philosophy. Initially launched in 1989, the little roadster has
consistently offered the kind of fun only a lightweight sports car
can, winning a diversity of fans in terms of culture, geography and
demography. More than 940,000* MX-5s have been produced over three
generations, and it continues to hold the Guinness World Record for
best selling two-seater sports car.

The Mazda MX-5 25th Anniversary Edition brings together two-and-a-half
decades of fun. Based on the existing retractable hard top model with
six-speed manual or automatic transmission, it features Bilstein shock
absorbers along with a Soul Red Metallic exterior accented with a
black roof, A-pillars and side mirrors. The interior, meanwhile, comes
in off-white leather upholstery and door trim along with a
hand-finished decorative panel.

Mazda will also reveal the new SKYACTIV-Chassis destined for the
upcoming fourth-generation MX-5. On display together with the engine,
it will be the first adaptation of SKYACTIV Technology in a front
mid-ship engine, rear-wheel drive layout. With a lower centre of
gravity and the engine located closer to the centre of the car, the
next MX-5 will feature its most compact configuration yet. Mazda is
also aiming to reduce overall weight by more than 100kg relative to
the current model while at the same time enhancing rigidity and
crashworthiness.

"The original concept behind the Mazda MX-5 was so simple: To
offer the pure joy of a lightweight sport car that moves precisely as
the driver intends," says Mazda Motor Corporation Chairman of the
Board Takashi Yamanouchi. "While responding to increasing safety
and environmental requirements over the 25 years since its launch, we
have had to continually reinvent the MX-5 far beyond simple evolution
to stay true to that original ideal. The history of the MX-5 is one of
changing everything to stay the same: A history of innovating in order
to preserve."


NEW YORK, April 16, 2014 /PRNewswire/ -- Mazda North American
Operations today debuted the MX-5 Miata 25th Anniversary Edition
during a press conference at the New York International Auto
Show(NYIAS). A global announcement, this limited-edition automobile
will be sold as a 2015 model with only 100 vehicles being slated for
sale in the United States. The anniversary edition was built not only
as a tribute to the unassuming diminutive roadster that sparked a
large automotive impact but also to celebrate every owner and car
enthusiast it's won over throughout its 25-year history .

"The original concept behind the MX-5 was so simple: to offer the
pure joy of a lightweight sports car that moves precisely as the
driver intends," said Takashi Yamanouchi, chairman of the board,
Mazda Motor Corporation. "While responding to increasing safety
and environmental requirements, in the 25 years since its launch we
have had to continually reinvent the MX-5 – far beyond a simple
evolution – in order to stay true to that original ideal. The history
of the MX-5 is one of changing everything in order to stay the same, a
history of innovating in order to preserve."

On February 9, 1989, the Chicago Auto Show witnessed the global
introduction of a vehicle so unexpected yet so secretly coveted that
25 years later in New York that same initial buzz continues to loudly
surround a car that inspired the rebirth of a once-dismissed segment
and inspired countless competitors. With the genuine aim of crafting a
lightweight, fun-to-drive sports car, the MX-5 Miata was born. And not
a vehicle limited to only the deep-pocketed select few but one built
and produced specifically for anyone with a steady heartbeat for
driving. If imitation is the sincerest form of flattery, MX-5 is
continually humbled for being a fun-to-drive benchmark for the last
two-and-a-half decades.

25 Years in the Making Inspired by famed British roadsters of the
1960s, MX-5's first generation (model years 1990-1997) was sincere in
focusing on Mazda's mantra of the Jinba Ittai driving experience, or
"oneness between car and driver," and creating a distinct
appeal to one's senses.

The result was a lightweight and compact open-top two-seater with a
front mid-ship engine on a rear-wheel-drive platform. With a nearly
50:50 front-rear ratio weight distribution and a low yaw inertia
moment, the MX-5 was a driver's dream. Add a distinctive design – its
retractable headlights defined this generation – and an entry MSRP of
$13,8001, the MX-5 Miata became an affordable dream.

Its layout and design dedicated to balance and precision, the
first-generation MX-5 was given a powertrain focused on smooth, linear
accelerator response rather than raw power. Offering a 1.6-liter
engine (and later a 1.8-liter engine), the decision paid off with the
best possible outcome of exhilarating direct handling and superb
control. And consumers and critics took notice with the MX-5 Miata
garnering several "Car of the Year" and "Top Ten"
distinctions.

The second-generation MX-5 Miata (model years 1999-2005) was announced
in October 1997 at the Tokyo Motor Show and featured a power boost,
standard glass rear windows and fixed headlights. MX-5 was later
certified as a Guinness World Records-holder for " best-selling
two-seater sports car " in May 2000 when production reached
531,890 vehicles.

Announced at the Geneva Motor Show in February 2005, the
third-generation MX-5 (model years 2006-present) was awarded the
highly-respected Car of the Year Japanaward. A complete redesign, this
generation saw the introduction of the 2.0-liter MZR engine. Global
production reached 900,000 units in February 2011, which resulted in
an update of the Guinness World Records books.

With each subsequent generation, the basic principle of
fun-to-drive-for-all remained but also had to be adapted for changing
consumer expectations, advancements in technology and global safety
requirements. The Jinba Ittai driving experience evolved and improved
as well, to the point where its essence is now an essential part of
every Mazda built, from sub-compacts to SUVs. The 25-year history of
the MX-5 Miata showcases the absolute pursuit of a unique driving feel
in which the car and driver become one, and also is a chronicle of how
far Mazda has grown to establish its own unique style of driving
exhilaration.

A Roadster Worth Celebrating Nearly one million MX-5 Miata fans can't
be wrong, and without their dedicated enthusiasm the MX-5 would not be
the iconic road-and-track ready convertible it has become. This
heartfelt passion is the reason there is a 25th anniversary to
celebrate and a golden future in the form of an all-new
SKYACTIV®2-CHASSIS to lead into another generation of Zoom-Zoom. As a
result, the MX-5 Miata 25th Anniversary Edition was crafted as a
sincere "Thank You" to every enthusiast – past, present and
future.

With an acolyte's attention to details, meticulous attention was paid
to the weight and balance of the engine's moving parts. While
components such as pistons, connecting rods and flywheel are already
preferably lightweight with low inertia and their original tolerance
is set extremely fine, even within these acute tolerances Mazda
engineers hand-selected the lightest, best balanced premium parts for
inclusion in the engine. The result is an engine that revs even more
freely, delivering an extraordinary response, precision acceleration
and a deeply satisfying engine note. Lastly, Bilstein® dampers are
standard on six-speed manual transmission-equipped vehicles.

Outfitted only in a Soul Red Metallic premium coat, the depth of this
deep red symbolizes the multi-faceted nature of the fiery fiend
within. Creating a striking contrast are the Brilliant Black
A-pillars, windshield surround, outside mirrors and MX-5-signature
Power-Retractable Hard Top (PRHT). Other ebony-inspired exterior
elements include black front combination lamp bezels and 17-inch Dark
Gunmetal 10-spoke aluminum alloy wheels, which are wrapped in grippy
Bridgestone® Potenza RE05A 205/45R17-84W tires.

The interior opens up brightly as a luxury lounge with its standard
Almond leather seats and door trim. A liquid metal-like satin chrome
finish is used on the louver rings, gauge cluster meter rings and
inner door handles. Immediately a more soothing atmosphere compared to
its ready-to-rumble exterior disposition, looks are almost always
deceiving as detailed hints abound to MX-5's rascal nature. Brilliant
Black is expressed in the form the seatback garnish with Piano Black
commanding the steering wheel spokes. Genuine black leather wraps the
steering wheel, parking brake lever, armrests and manual transmission
shift lever booth.

To continue the exterior's contrast-color theme, distinctive red
stitching is used throughout on all premium touch points. Another
minute but hardly minor detail is the instrument panel. This panel
features a red base paint but is delicately hand-painted a Piano Black
gradation, meaning no two vehicles will feature the exact same
texture. Also, only the anniversary edition will be equipped with
aluminum alloy pedals.

But no limited-edition anniversary model is complete without the
proper badging. The 25th Anniversary logo is pronouncedly etched into
the leather headrests as well as on the stainless steel door scuff
plates. On the exterior, a single 25th Anniversary badge is mounted
onto the driver's side front fender and features an identifying serial
number. As the soul of the sports car continues to be reinvented, this
MX-5 Miata 25th Anniversary Edition is only the beginning of another
25 years and beyond of daily driving, weekend racing and all the
excuses in between to get behind the wheel.

On sale later this spring, all 100 2015 MX-5 Miata 25th Anniversary
Edition models will be made available for pre-order exclusively via
MazdaUSA.com. Details on final timing and the pre-order process will
be released via Mazda's social media platforms in the coming weeks.

Mazda North American Operations is headquartered in Irvine, Calif.,
and oversees the sales, marketing, parts and customer service support
of Mazda vehicles in the United States and Mexico through nearly 700
dealers. Operations in Mexico are managed by Mazda Motor de Mexico in
Mexico City. For more information on Mazda vehicles, including
photography and B-roll, please visit the online Mazda media center
atwww.mazdausamedia.com .

1 Starting price is manufacturer's suggested retail price (MSRP) for
lowest trim level. MSRP does not include destination fee, title,
taxes, license, options and dealer charges. Actual prices set by
dealer and may vary.

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