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Annoyingly useless Amber Alert sign language devolving into trivia
California is back on the "brush your teeth" campaign with the Amber Alert
signs that we all pay for to install, operate, and maintain; https://farm6.staticflickr.com/5454/...1bb9e146_b.jpg Notwithstanding the fact that 99% of the time these Amber Alert signs are used for non-emergency trivia (e.g., "keep to the right"), and that 3/4 of the 1% of the time they're actually used for an Amber Alert, it's a hoax or otherwise false alarm, we really don't need to be bombarded with "wash behind the ears" nanny taunts such as this one: SERIOUS DROUGHT HELP SAVE WATER Does anyone know how to put a stop to this bombardment of trivia? (What grade are officials in who decide what to put on these signs?) |
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Annoyingly useless Amber Alert sign language devolving into trivia
On Thu, 8 May 2014 17:40:27 +0000 (UTC), Pat Wilson
> wrote: >California is back on the "brush your teeth" campaign with the Amber Alert >signs that we all pay for to install, operate, and maintain; > https://farm6.staticflickr.com/5454/...1bb9e146_b.jpg > >Notwithstanding the fact that 99% of the time these Amber Alert signs >are used for non-emergency trivia (e.g., "keep to the right"), and that >3/4 of the 1% of the time they're actually used for an Amber Alert, >it's a hoax or otherwise false alarm, we really don't need to be >bombarded with "wash behind the ears" nanny taunts such as this one: > SERIOUS DROUGHT HELP SAVE WATER > >Does anyone know how to put a stop to this bombardment of trivia? >(What grade are officials in who decide what to put on these signs?) In my experience at a state DOT, here's how it works, there are two kinds of people within the DOT, the actual experts on signage who know that it is stupid to put this kind of crap up on the signs because it dilutes their value... people see this crap and come to think of the signs as displaying useless crap messages.. so when a needed message is put up a lot of people, used to seeing crap on there 90% of the time, just ignore it figuring it's more crap. The traffic engineering folks know all this. Then there are the "higher ups" in the front office and the "media and PR" folks in the Public Affairs office. They see these signs as a way to garner attention, they think people will see these crap messages and think "OH WOW, the DOT is really on top of things, what a wonderful group they are telling us about the drought and the need to carpool and to not drive drunk." oowww, what a great publicity tool!!! In some DOTs the actual experts carry the day and you don't see much of this crap, but in other DOTs the "front office/PR folks" demean the traffic experts as "they don't know how PR works, etc" and convince management to let them put up that kind of crap. |
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