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Ford giving away four Mustangs through updated customizer



 
 
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Old June 24th 12, 10:20 PM posted to rec.autos.makers.ford.mustang
MummyChunk
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Default Ford giving away four Mustangs through updated customizer

From AB




Ford Mustang Customizer Updated for 2013, Includes Chance to Win Your
Fantasy Mustang

• Social engagement is helping to fuel an 18 percent sales jump for
Mustang in 2012

• More than 4.1 million fans have already built dream Mustang using
the Customizer

• New enhanced and celebrity battle modes will let Facebook users cast
ballots for their favorite custom Mustang

• Four fans will win the fantasy Mustang they build in the Customizer


DEARBORN, Mich., June 18, 2012 – Over its nearly 50-year run, the Ford
Mustang has sold more than 8.5 million examples and earned status as
an American icon. In the parallel world of social media, its presence
is even bigger and about to get bigger still.

To coincide with the new 2013 Mustang now hitting the road, Ford is
relaunching its popular Mustang Customizer with a host of new
features, such as enhanced battle modes, badges and stats as well as
an opportunity for four lucky fans to win either a Mustang V6, GT,
Boss 302 or Shelby GT500.

"Since the Customizer was originally launched in September 2011,
more than 4.1 million different variations of the Mustang have been
built by more than 1 million unique visitors," said Lee Jelenic,
Ford marketing communications manager. "We're having great
success in social marketing by actively engaging our fans and it's
helping to fuel the recent Mustang sales resurgence with sales up 18
percent so far in 2012."

Customers consistently highlight design and personalization as the top
reasons to buy a Mustang. The Customizer gives users a way to craft
the look of their favorite ride and compare it with their friends.

Through customer research, Ford learned that for Mustang owners,
present and future, Customizer was the perfect mechanism to hand the
brand over to them. Ford created a rare opportunity for customers to
have a meaningful and authentic experience with the product, without
having to get them behind the wheel.

The Customizer, available as an app for iPhone, iPad and Android, and
online at http://www.ford.com/cars/mustang/, allows fans to choose a
Mustang V6, GT, Boss 302 or the new 662-horsepower Shelby GT500. They
can then apply a dizzying array of colors, graphics, body kits and
wheels to achieve the look they want. If the standard color palette
doesn't have anything that looks just right, fans can even use the
sliders to blend custom hues.

To make sure the final design looks just right, users can view the car
from five different directions with a variety of backdrops and even
add some burnouts.

"Fans can save their finished fantasy Mustang to a computer to
use as desktop wallpaper or share to their Facebook account and enter
into the battle mode," said Brian McClary, Ford digital marketing
manager. "The battle mode pits the designs head to head, where
more than 5.1 million battle votes have already been cast."

Since the special parts and graphics are available off the shelf,
these custom Mustang don't have to remain virtual. Customers can head
down to their local Ford dealer and order a Mustang of their own
exactly as they built it in the Customizer, except for the unique
paint colors.

"We've significantly upgraded the Customizer this year,"
added McClary. "The original battle mode has been enhanced, and
we've added celebrity battles, smack talk capability, new user stats
and leader boards, badges and points for the activities on the site
and apps."

Earlier this year, a special Mustang TV commercial highlighted some of
the possibilities of the Customizer.



Over the rest of year, Ford will further sweeten the pot by selecting
four dream Mustangs and building them for the creators. Ford will give
away one unique Mustang V6, GT, Boss 302 and a Shelby GT500.

Fans can create their inner Mustang now at
http://www.ford.com/cars/mustang/ or download the app from the iTunes
or Google Play stores.

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