"Nate Nagel" > wrote in message
...
> Just saw an ad for the Caddy ATS on TV late last night. Supposedly it's a
> really nice little car; I don't know, I haven't driven one. But all the
> reviews I've read/watched position it as a legitimate competitor to the
> BMW 3-series.
>
> The specific ad that I saw made a big deal out of the headlights that
> apparently swivel slightly to follow the road. Which is a great feature,
> I agree.
>
> Difficulty: the BMW 3er has had "adaptive headlights" since sometime in
> the middle of the E46 (two generations ago) production run.
>
> Now WHY if you are aiming a vehicle at a target market of owners of a very
> specific popular vehicle, would you advertise that *your* vehicle has a
> great new feature when your target market is going to see that ad, think
> "oh, really, my ten year old BMW has that" and immediately make the
> assumption that Cadillac is playing catch-up to BMW?

The Tucker had such a feature nearly 70 years ago.