Private wrote:

> IMHO one of the most major failings of GM was their failure to integrate
> Saturn spare parts into their huge and well established GM parts
> distribution system. This, more than anything else caused Saturn to remain
> as a second class orphan in the GM family and was the major issue which
> almost caused me to pass on the purchase of my first new Saturn in 1996.

There were so many reasons that Saturn failed it's hard to know where to
start. From mediocre products to lack of innovation, to its stubbornness
of sticking with fixed pricing while the competition priced their
vehicles according to supply & demand, to depending on a small subset of
the market that was more into a quality buying experience than a quality
vehicle, Saturn will be a business school study for decades.