TeGGer® wrote:
> "Green" technology IS expensive. Hybrids cost more than regular cars and
> still don't make the sort of profit regular cars do. "Green" technology is
> most popular in wealthy contries that already have the best and cleanest
> living conditions, and the longest human lifespans.
>

think "halo effect".

im sure theyve gotten some purchases from people who have never tried a
toyota (or an import), and there may be some spillover to the echo and
scion lines from people who are impressed but want a gas-powered car. as
well as people who keep toyota in mind for other purchases, like if they
need a truck or large SUV.