On 4/1/2017 4:58 PM, Jonas Schneider wrote:

>
> In researching how many tires TireRack sells in a year, I found that the
> average online profit on a tire is about $25.
>
> On a typical ultra high performance tire which is, say, $75, that means
> that 1/3 the cost is pure profit online.
>

What is pure profit? Are you talking the difference between the price
they pay and the price they sell the tire? That is far from pure.
OTOH, if you did a cost analysis of the labor and overhead of running
the business I may agree.