Audi first to bring LTE to the car later this year
 

From ESPN






First to market:
Audi brings the new LTE standard to the car

- Debut this summer in the Audi S3 Sportback
- WLAN hotspot and tailored Audi connect services

Ingolstadt, 2013-07-29 - Audi is the first carmaker to bring the fast
LTE data transfer standard to the car with full integration. It can be
ordered as an option in the Audi S3 Sportback from July, and in all
other model variants of the premium compact from early November. LTE
technology is very important for Audi connect, the networking of the
car with the driver, the Internet and the environment.

The new LTE (Long Term Evolution) standard takes mobile Internet to a
new dimension. LTE enables the exchange of large amounts of data via
the Internet, such as music and films in HD quality. Commercial LTE
networks already exist in many European countries and in the USA. In
Germany, LTE is available in a few large cities, but is primarily
active in many rural areas. The standard is expected to be available
everywhere by the end of 2014.

To use LTE, a suitable SIM card with a data flat rate simply needs to
be inserted into the appropriate slot in the MMI navigation plus unit
in the Audi S3 Sportback. When the passengers connect their mobile end
devices to the WLAN hotspot integrated into the car, they can surf the
web independently of one another. For example, one passenger can
participate in a video conference while another watches a video.

The MMI navigation plus uses LTE to deliver the tailored services of
Audi connect to the driver – from navigation with Google Earth and
Google Street View to Audi music stream web radio and online traffic
information. The community services Facebook and Twitter have also
been made vehicle-friendly with a text-to-speech function and a text
function with prepared text modules. In addition, there are over a
dozen Audi connect services, including a text-to-speech function for
e-mail and a dictation function for text messages (SMS). And the range
of services is expanding rapidly.

LTE technology can be ordered for the Audi S3 Sportback from July, and
for all other variants of the A3 family from November. Audi connect is
the keyword for the brand's intensive efforts to continuously develop
new networking solutions. New technologies are increasingly making
cars with the four rings more of an experiential space. The LTE
standard is expected to provide a strong boost to the seamless use of
media stored on a server on the Internet (data in the cloud). Audi is
also a major driving force behind the networking with other
automobiles and the transport infrastructure (car-to-X-communication).

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